What payment methods do you accept?

We accept payments by credit/debit card, bank transfer and online payment systems such as Przelewy24, PayPal. Details can be found on the payment page.

Can I test the module before purchasing?

We do not provide modules for testing on individual PrestaShop instances. If a given module has a demo version, it is available on our test store, where you can familiarize yourself with its functionality. On the product page you will also find a detailed description, screenshots and instructional materials. In case of questions, please contact us - we will be happy to provide additional information.

How can I extend technical support or access to updates?

Extension of support and updates: If the option to extend support and updates is available, you can order it directly from our store. Simply add the appropriate option to your cart and complete the purchase. No available extension option: If support and update extensions are not offered, purchasing the module again will be required.

Are the modules compatible with my version of PrestaShop?

Each module in our store contains information about compatibility with specific PrestaShop versions. Please check this information carefully before purchasing. If you are not sure, contact us.

What should I do if the product does not meet my expectations?

If the product does not meet your expectations, please contact our customer service department. Any returns are considered individually, in accordance with our regulations.

How long can I use the module after purchase?

Purchased products are available for use without time limits. However, access to updates and technical support is usually limited to 6 or 12 months from the date of purchase, depending on the product. (details on updates/support are always included on the respective product card)

How can I download a purchased module?

After you pay for your order and the payment is posted, the link to download the module will appear in your account in the "Order History and Details" tab ("Details" button). Additionally, we will send you an email with a download link.

How long does it take to process an order?

The order is fulfilled automatically after the payment is posted. The product can then be downloaded immediately after the order has been paid for.

Do you offer technical support for products?

Yes, we provide technical support within the support period assigned to a given product. You can contact us via the contact form or e-mail.

Can I get help installing a module or template?

Yes, we offer installation and setup service as an additional option. You can add it to your cart when purchasing the product or order it separately.

Can I update the module to a newer version?

Yes, you can download new versions of the product for free during the support and update period. After that time, you can renew your update subscription.

What should I do if I have problems downloading the module?

If you have trouble downloading the module, please make sure your payment has been processed. If you still have trouble, please contact us and we will manually provide you with the module.

Are the modules compliant with GDPR regulations?

We design our modules with GDPR compliance in mind. If a module processes personal data, you will find detailed information on compliance with the regulations in its description. We make every effort to ensure that our solutions meet current data protection standards.

Can I ask you to adapt the module to my needs?

Yes, we offer a module personalization service. Describe your needs and we will prepare an individual quote.

Can I ask for advice in choosing a module?

Of course! Contact us and we will advise you which module best suits your needs.

Can I have my store audited before purchasing a module?

Yes, we offer a store audit service to help you choose the right modules and identify areas for improvement. Contact us for more information.

Do you offer help with store optimization after installing the modules?

Yes, we can help you optimize your store so that your modules run at full efficiency. Ask about our technical support service.

Can I get a discount as a regular customer?

Yes, for our regular customers we offer a loyalty program with attractive discounts. Check the details in your customer panel. If you do not see such an option, contact us - we will be happy to help!

What does the module update process look like?

If the module requires an update, you can download the latest version from your client panel. We recommend backing up your store before updating.

Can I modify a purchased module or template?

Yes, you can modify purchased products for your own needs, but you cannot resell them or share them with third parties. Details can be found in the license terms and conditions.

Can I change the domain on which the module runs?

Yes, if you want to transfer the module to another domain, please contact us to discuss the details and conditions of the license transfer.

Can I use the purchased module in multiple stores?

Purchased modules are licensed for a single store. The exception is the use of the multi-shop feature within a single PrestaShop installation. In this case, you can use the module on multiple stores, even with different domains, provided that: all stores run on the same PrestaShop installation, the module is compatible with the multi-shop feature.

What should I do if my store stops working after installing the module?

If your store encounters problems after installing the module, please contact our technical support immediately. We will help diagnose and resolve the issue.

How can I check if a module will work with my other installed modules?

Our modules are designed to be as compatible as possible with other popular PrestaShop extensions. If you have any doubts, contact us and send us a list of your modules - we will help verify it.

Are the modules translated into different languages?

Most of our modules are available in several languages, including Polish and English. Information about available languages can be found in the module description.

What to do if module installation ends with an error?

Check if your PrestaShop version is compatible with the module and if you have the right permissions for installation. If the problem persists, contact our technical support - we will help you solve the problem.

Can I order a module that is not available in your offer?

Yes, we do custom module creation. Contact us for details and pricing.

GTM Lite – Free Google Tag Manager & GA4 e-Commerce Module for PrestaShop

Reference PP-M062F

Category: Sales & Marketing

Required store version: 1.7.5 + | 8.x | 9.x
Language versions: PL, EN
Module Version: 1.2.0
Last Update: 2026-08-04

100% FREE (LITE Version) GA4 e-Commerce Standard

GTM Lite is a lightweight, free module connecting your PrestaShop store with Google Tag Manager. It automatically pushes essential e-commerce events to the dataLayer in full compliance with the requirements of Google Analytics 4, Google Ads, and Meta Pixel.

The ideal solution for merchants requiring a reliable, core GA4 sales funnel without database overhead or modifying theme templates.

GTM Lite – Free GTM & GA4 e-Commerce Module | PrestaShop

0.00 € Tax excluded

6 Downloads

Free module shared with the PrestaShop community
Possibility to report suggestions and bugs - corrections according to availability
No warranty or support as standard (no SLA)
Download available after logging into the customer account. Download limit 99
Need modifications or support? ask about the service

Information Parameters:

Module Version: 1.2.0
Compatibility:

Store Version PHP Version

1.7.5 + 7.1 – 7.4

8.x 8.1 – 8.3

9.x 8.1 – 8.5
Last Update: 2026-08-04
Language versions: PL, EN
Compliance with PrestaShop standards: ✅
Multistore support: ✅
No core override: ✅
Safe upgrade system: ✅

Quick Reference for Developers & Analysts (LITE Event Reference)

Everything you need in one place – the module injects five essential GA4 e-commerce sales funnel events into the dataLayer along with the following payload structure:

Event Name	Trigger Moment	Passed Payload / Parameters
`view_item`	Viewing a product page	`currency`, `value`, `items` (`item_id`, `item_name`, `price`, `quantity`, optionally `item_category`)
`add_to_cart`	Adding an item to cart (PrestaShop `updateCart` event / AJAX)	`currency`, `value`, `items` (`item_id`, `item_name`, `price`, `quantity`, optionally `item_category`)
`remove_from_cart`	Removing an item or reducing quantity in cart (`updateCart`: delete / `op=down`)	`currency`, `value`, `items` (`item_id`, `item_name`, `price`, `quantity`, optionally `item_category`)
`begin_checkout`	Entering the checkout page with a non-empty cart (once per cart session)	`currency`, `value` (gross total excl. shipping), optionally `coupon`, `items` (list of items in cart)
`purchase`	Order Confirmation page (once per order session)	`transaction_id`, `value`, `tax`, `shipping`, `currency`, optionally `coupon`, `items`

Key Architectural Advantages

100% Free Module (Free LITE Version) – A fully functional, complimentary integration ensuring all primary analytics objectives are met.
Data Layer Reset (ecommerce: null) – Automatically clears the dataLayer object prior to triggering each e-commerce event, preventing data pollution or state leakage from previous user actions.
Transaction & Checkout Deduplication – The begin_checkout and purchase events incorporate session-based locks to prevent duplicate firing when customers refresh the page.
Asynchronous Cart Tracking – The add_to_cart and remove_from_cart events are handled via background AJAX requests. Network errors or tracking script issues will never block cart or checkout operations.
Back-Office Privacy Protection – The GTM container script is injected exclusively on Front-Office pages. Your admin panel URL remains completely secure and invisible to tracking tools.
Full PrestaShop Multistore Support – Allows distinct GTM Container IDs (GTM-XXXXXXX) to be defined for each shop or shop group within a single installation.

Key Features

1. Back Office (Admin Panel)

One-Click Enable / Disable

Quickly pause GTM script execution without uninstalling the module or losing your configuration settings.

Container ID Validation

Built-in format checking (GTM-XXXXXXX pattern) prevents accidental misconfigurations or typos.

Multistore Contextual Setup

Each store within a Multistore network can transmit data to a separate GTM container or share a global ID.

Automatic Update Checker

The help section provides a quick way to verify the availability of newer module releases directly from the panel.

2. Front Office (Data Layer & Scripts)

Standard GTM Script Injection

Embeds the container script in the <head> element and places the fallback <noscript> snippet immediately after the opening <body> tag.

Purchase Intent Tracking

Captures the fundamental sales journey: view_item → add_to_cart / remove_from_cart → begin_checkout → purchase.

What the Module DOES NOT Do (Clean Code & Zero Bloat)

We value your server resources. GTM Lite is engineered around the KISS (Keep It Simple, Stupid) philosophy:

Does not create unnecessary tables inside your PrestaShop database.
Does not overhead page loading with complex SQL queries.
Does not automatically create tags or triggers inside Google Tag Manager – the module supplies the structured dataLayer; you retain full control over tags and triggers within your GTM workspace.

Quick Implementation Guide

Post-installation Steps:
1. Install the module ZIP file in your PrestaShop Back Office and enter your Container ID (GTM-XXXXXXX).
2. Clear the PrestaShop cache.
3. Verify event firing using GTM Preview Mode or GA4 DebugView.
4. Publish your GTM container with the connected GA4 / Ads tags.

Important Notice!

Please create a complete file and database backup prior to installation. Extract the master package and upload the specific ZIP file matching your PrestaShop line and PHP version. Following configuration, publish your GTM container, clear the PrestaShop cache, and verify all five events using GTM Preview or GA4 DebugView. The module populates data into the dataLayer but does not automatically generate tags, triggers, or tag configurations inside your Google Tag Manager container.

## [1.2.0] - 2026-08-04

- Cosmetic fix: clarified English labels and help text in the module configuration.

## [1.0.0] - 2026-08-03

### Added

- Initial release of the module.
- GA4 ecommerce events: `view_item`, `add_to_cart`, `remove_from_cart`, `begin_checkout`, `purchase`.

FAQs

What payment methods do you accept?

We accept payments by credit/debit card, bank transfer and online payment systems such as Przelewy24, PayPal. Details can be found on the payment page.
Can I test the module before purchasing?

We do not provide modules for testing on individual PrestaShop instances. If a given module has a demo version, it is available on our test store, where you can familiarize yourself with its functionality. On the product page you will also find a detailed description, screenshots and instructional materials. In case of questions, please contact us - we will be happy to provide additional information.
How can I extend technical support or access to updates?
- Extension of support and updates:
  - If the option to extend support and updates is available, you can order it directly from our store.
  - Simply add the appropriate option to your cart and complete the purchase.
- No available extension option:
  - If support and update extensions are not offered, purchasing the module again will be required.
Are the modules compatible with my version of PrestaShop?

Each module in our store contains information about compatibility with specific PrestaShop versions. Please check this information carefully before purchasing. If you are not sure, contact us.
What should I do if the product does not meet my expectations?

If the product does not meet your expectations, please contact our customer service department. Any returns are considered individually, in accordance with our regulations.
How long can I use the module after purchase?

Purchased products are available for use without time limits. However, access to updates and technical support is usually limited to 6 or 12 months from the date of purchase, depending on the product. (details on updates/support are always included on the respective product card)
How can I download a purchased module?

After you pay for your order and the payment is posted, the link to download the module will appear in your account in the "Order History and Details" tab ("Details" button). Additionally, we will send you an email with a download link.
How long does it take to process an order?

The order is fulfilled automatically after the payment is posted. The product can then be downloaded immediately after the order has been paid for.
Do you offer technical support for products?

Yes, we provide technical support within the support period assigned to a given product. You can contact us via the contact form or e-mail.
Can I get help installing a module or template?

Yes, we offer installation and setup service as an additional option. You can add it to your cart when purchasing the product or order it separately.
Can I update the module to a newer version?

Yes, you can download new versions of the product for free during the support and update period. After that time, you can renew your update subscription.
What should I do if I have problems downloading the module?

If you have trouble downloading the module, please make sure your payment has been processed. If you still have trouble, please contact us and we will manually provide you with the module.
Are the modules compliant with GDPR regulations?

We design our modules with GDPR compliance in mind. If a module processes personal data, you will find detailed information on compliance with the regulations in its description. We make every effort to ensure that our solutions meet current data protection standards.
Can I ask you to adapt the module to my needs?

Yes, we offer a module personalization service. Describe your needs and we will prepare an individual quote.
Can I ask for advice in choosing a module?

Of course! Contact us and we will advise you which module best suits your needs.
Can I have my store audited before purchasing a module?

Yes, we offer a store audit service to help you choose the right modules and identify areas for improvement. Contact us for more information.
Do you offer help with store optimization after installing the modules?

Yes, we can help you optimize your store so that your modules run at full efficiency. Ask about our technical support service.
Can I get a discount as a regular customer?

Yes, for our regular customers we offer a loyalty program with attractive discounts. Check the details in your customer panel. If you do not see such an option, contact us - we will be happy to help!
What does the module update process look like?

If the module requires an update, you can download the latest version from your client panel. We recommend backing up your store before updating.
Can I modify a purchased module or template?

Yes, you can modify purchased products for your own needs, but you cannot resell them or share them with third parties. Details can be found in the license terms and conditions.
Can I change the domain on which the module runs?

Yes, if you want to transfer the module to another domain, please contact us to discuss the details and conditions of the license transfer.
Can I use the purchased module in multiple stores?
Purchased modules are licensed for a single store. The exception is the use of the multi-shop feature within a single PrestaShop installation. In this case, you can use the module on multiple stores, even with different domains, provided that:
- all stores run on the same PrestaShop installation,
- the module is compatible with the multi-shop feature.
What should I do if my store stops working after installing the module?

If your store encounters problems after installing the module, please contact our technical support immediately. We will help diagnose and resolve the issue.
How can I check if a module will work with my other installed modules?

Our modules are designed to be as compatible as possible with other popular PrestaShop extensions. If you have any doubts, contact us and send us a list of your modules - we will help verify it.
Are the modules translated into different languages?

Most of our modules are available in several languages, including Polish and English. Information about available languages can be found in the module description.
What to do if module installation ends with an error?

Check if your PrestaShop version is compatible with the module and if you have the right permissions for installation. If the problem persists, contact our technical support - we will help you solve the problem.
Can I order a module that is not available in your offer?

Yes, we do custom module creation. Contact us for details and pricing.

Product Reviews

"GTM Lite – Free Google Tag Manager & GA4 e-Commerce Module for PrestaShop"

Do you need additional features or custom solutions?

Module customisation tailored to your specific requirements.
Extending functionality to enhance your store's capabilities.
Developing bespoke modules designed to meet your unique needs.
Integrating external systems and additional tools.
Optimisation and improvements for better performance and user experience.

Do you have ideas on how to improve this software? Share your suggestions for optimisation, new features, or bug reports – we’ll be happy to review them!