PrestaShop Schema Pro - Schema.org Structured Data Module
The module automatically generates Schema.org structured data in JSON‑LD format for PrestaShop stores, enabling the display of Rich Snippets in Google search results by injecting the markup into the <head> section of pages.
AI‑friendly: The module generates structured JSON‑LD optimised for automated processing. This facilitates safe and consistent integration with AI‑based tools (e.g. recommendation systems, personalisation and semantic search), supporting automation of analytics and business processes.
How the module works — step by step
Important note: The module integrates automatically with PrestaShop and can be configured without deep technical knowledge.
Step 1: Installation and registration
After installation the module registers itself in the PrestaShop system. All structured data are added to the <code><head></code> of each store page as <code><script type="application/ld+json"></code> blocks.
Step 2: Configuration via the intuitive panel
The module provides 11 configuration tabs grouped by topic. Each tab contains dedicated forms to enter data specific to a given schema.
Step 3: Automatic JSON‑LD generation
The module processes the entered data and generates valid JSON objects conforming to Schema.org standards. Built‑in validation ensures the correctness of all data structures.
Step 4: Display in search results
Google indexes the structured data and may display it as Rich Snippets — enhanced results showing ratings, prices, availability and other elements.
Complete set of Schema.org schemas and extensions
The module provides full support for basic and advanced Schema.org types. Below is an overview of available schemas and additional administrative and technical features.
1. Website & Organization Schema
Defines site and organisation information. Includes:
- Company name and description
- Organisation logo
- Contact details (phone, email)
- Social profiles
- VAT ID and other identifiers
2. LocalBusiness Schema
Full local business data for physical stores and delivery options:
- Business type (Store, Restaurant, etc.)
- Full address including postal code and country
- GPS coordinates for Google Maps
- Price range ($, $$, $$$)
- Opening hours for each day of the week
- Accepted payments
3. Shipping & Returns Schema
Delivery and returns information to improve user experience:
- Shipping cost with currency
- Delivery time (e.g. 1–3 days)
- Returns policy URL
- Returns terms description
- Delivery countries
4. Opening Hours Schema
Detailed opening hours for better local indexing:
- Separate settings for each weekday
- 24‑hour format (09:00–18:00)
- Closed option for holidays
- Automatic time format validation
5. Social Media Schema
Complete social media profiles:
- Facebook — company page
- Twitter — company profile
- Instagram — business account
- LinkedIn — company page
- YouTube — video channel
- TikTok — company profile
- Pinterest — company profile
- Automatic linking into the Organization Schema
6. FAQ Schema
Questions and answers shown in search results:
- JSON format for easy editing
- Structure validation — checks question+answer pairs
- Rich Results — expandable questions in Google
- SEO‑friendly — answers to common queries
7. Events Schema
Company events with full details:
- Event name
- Start and end dates
- Location (address or online)
- Event description
- Organizer (automatically set to your company)
- Event status (scheduled, cancelled)
8. Reviews Schema
Product/service reviews and ratings:
- Author of the review
- Rating 1–5 stars
- Review content
- Publication date
- Review language
- Rich Snippets with star ratings in results
9. Contact Point Schema
Detailed contact information:
- Contact type (customer service, sales, support)
- Phone number
- Email address
- Contact page URL
- Supported languages (configurable, e.g. Polish, English, German)
10. How‑To Schema
Add structured step‑by‑step instructions to increase the visibility of guides and manuals in search results:
- Title and description
- Steps (sequence with description, time, optional illustrations)
- Estimated time and safety notes
- Editable JSON with automatic mapping to JSON‑LD
11. Product Schema (extended)
Full control over product data, useful for e‑commerce stores:
- Ratings and reviews (average, review count, review details)
- Offers (price, currency, availability, seller)
- Shipping information including cost and delivery time
- Returns policy linked to the product
- Default brand and manufacturer and item condition (e.g. new, used)
12. BreadcrumbList
Generate breadcrumbs in Schema.org format for improved navigation and search visibility.
13. ItemList
Product lists (e.g. bestsellers, recommendations) as an ItemList structure with a configurable item limit.
14. hreflang Support
Support for multilingual site versions — automatic addition of rel="alternate" hreflang or appropriate indications in the structured data to improve international indexing.
15. Schema Scanner (Schema Cleanup) and Updater
Tools for diagnosing and maintaining correct structured data:
- Template scanner — searches theme files and reports detected JSON‑LD (files and schema types)
- Note: the scanner searches only theme files; other modules may generate JSON‑LD independently
- Updater — integration with the internal update checker and an option to clear the updater cache
16. Back Office panel and integration
Features that simplify management and deployment:
- Multi‑tab BO panel — over 15 thematic configuration tabs (Website, LocalBusiness, Shipping & Returns, GPS, Hours, Social, FAQ, Events, Reviews, Contact Point, Product Schema, Breadcrumb, ItemList, hreflang, Schema Scanner and more)
- Editable data as JSON for FAQ, Events, Reviews and How‑To with basic server‑side validation
- Multi‑shop ready — automatic detection and context setting, compatible with PrestaShop multi‑shop
- Front hooks — the module adds generated data to Smarty and injects it into the header and before the closing body tag (hooks: displayHeader, displayBeforeBodyClosingTag)
- Full configuration cleanup on uninstall (removes settings from `Configuration`)
Technical rationale for structured data for SEO
Schema.org‑compliant JSON‑LD provides search engines with unambiguous fields (e.g. price, availability, ratings), enabling correct mapping to Rich Results and facilitating automated content processing by indexing systems and analytics tools.
SEO benefits
- Increased likelihood of Rich Results (FAQ, How‑To, Reviews, Events)
- Improved indexing of language versions via hreflang
- Enhanced local visibility through LocalBusiness and Opening Hours
- Better product presentation in search results (price, availability, ratings)
Technical details and compatibility
- Compatibility: PrestaShop 1.7.2.0+; PHP 7.1+
- BO panel: Bootstrap‑based, responsive, multilingual
- Output: JSON‑LD injected into templates.
Module installation and configuration
Important — back up your store: Before installing or updating the module, perform a full backup of your store database and files. Test installations and updates on a staging environment first.
Step 1: Install the module
Upload the ZIP package in PrestaShop panel → Modules → Upload a module → Install.
Step 2: Basic configuration
Fill in company data in the "Local Business" tab — address, phone, email, opening hours.
Step 3: Activate schemas
Enable selected schemas (FAQ, Reviews, Events) and provide the required data.
Step 4: Testing
Use the Google Rich Results Test .
Step 5: Monitor results
Track traffic growth in Google Analytics and positions in Google Search Console.
Liability information: The following is general information intended to remind about best practices when installing and using the module. We recommend performing a backup and testing the module on a staging environment before deploying to production. Detailed terms regarding liability and warranties are available in the licence agreement: Licence terms .
Information: On request we can extend the module with additional features or schemas from Schema.org . Custom extensions may involve additional costs depending on the scope of work.
## [1.4.3] - 2026-01-23
### Added
- Added Pinterest as a new social media platform for better reach and engagement.
### Changed
- Improved compatibility with PrestaShop 1.7.8.5 for smoother operation.
## [1.4.1] - 2025-11-19
### Fixed
- Minor fixes and small feature additions.
## [1.4.0] - 2025-10-01
### Changed
- Stable release with extended schema support and administrative improvements.
## [1.2.2-4] - 2025-09-15
### Fixed
- Fixed minor issue with schema validation.
## [1.2.1] - 2025-08-10
### Fixed
- Corrected typo in JSON-LD output.
## [1.2.0] - 2025-07-20
### Added
- Added structured data for faq.
## [1.1.1] - 2025-06-05
### Fixed
- Improved error handling for missing data.
## [1.1.0] - 2025-05-15
### Added
- Added structured data for comments.
- Implemented JSON-LD schema for better SEO.
### Changed
- Refactored code for better performance.
### Fixed
- Fixed issue with product data.
## [1.0.0] - 2025-05-14
### Added
- Initial release of ppgooglestructureddata module.
