PrestaShop FAQ module to increase conversions

PP-FAQ1
SEO & Optimization
1.7.x, 8.x
EN, FR, IT, DE, PL
  • 1.0.7
  • 2025-12-23
  • ppfaq is a module that organises store communication: it publishes FAQ in a single, easy-to-read place and helps customers find answers faster without contacting support.

    In practice it shortens the purchasing decision time, reduces the number of repetitive enquiries and improves the shopping experience in PrestaShop , especially in stores with extensive ranges or products that require clarification.

    The module is aimed at store owners, marketing teams and content managers who want to develop SEO while giving customers access to answers directly on the product page – without the need to rebuild the shop.

    199.00 zł Tax excluded

    Enter domain for this product

    event Important: Domain change possibility expand_more

    If the module will be tested, enter a test domain during purchase.

    You will report the change to a production domain later.

    In case of an incorrectly entered domain, please contact us as well.

    Changing the domain to a production one is possible once and requires reporting within 3 days of starting its use.

    Reports: shop@prestapremium.com

    In the content, provide:

    • order number
    • product name
    • current domain
    • new domain

    Details

    shopping_cart Will be added to cart 1 pieces of this product (one for each domain)

    Store Administration Back office demo
    What will your clients see? Store demo

    Information Parameters:

    • 1.0.7
    • 2025-12-23
    • 1.7.x, 8.x
    • EN, FR, IT, DE, PL
    • demo.admin.shop
    • demo.front.shop

    Problems the module solves

    Customers often abandon their cart when they cannot find answers to basic questions: shipping, returns, compatibility, product variants or warranty terms. As a result, the shop receives repetitive messages and sales lose momentum.

    Before: questions go to email or chat, answers are scattered and the customer has to wait. After: answers are organised on an FAQ page and are also available in the context of the product, which shortens the path to purchase.

    Key benefits

    • Fewer support enquiries – repetitive questions are visible to the customer immediately, allowing the team to focus on issues that require attention.
    • Higher conversion – customers receive answers at the moment of doubt, which reduces the number of interrupted purchase decisions.
    • Improved SEO – question-and-answer content builds long-tail visibility and increases the page's value for search engines.
    • Consistent information presentation – the FAQ is divided into groups and stays organised even as the knowledge base grows.
    • More trust in the shop – transparent policies and clear answers reduce uncertainty, particularly in technical and B2B sectors.
    • Convenient multilingual support – content can be maintained in multiple languages, which helps selling on foreign markets.

    Use cases

    • Electronics and parts stores – questions about compatibility, specifications and fit for particular models.
    • Fashion and footwear – questions about sizing, materials, care and returns/exchanges.
    • Cosmetics and supplements – questions about ingredients, usage, contraindications and delivery times.
    • B2B and wholesale – questions about invoicing, discount thresholds, availability and lead times.
    • Multilingual shops – a single FAQ structure, consistent communication in each language.

    Features – Back Office

    FAQ groups (question categories)

    Creating and organising groups keeps the FAQ readable even with a large number of entries; activity statuses and display order are available.

    Questions and answers with a content editor

    Add questions and answers in multiple languages with HTML formatting support (WYSIWYG), enabling clear instructions and links.

    Linking questions to products

    You decide whether a question applies to the whole shop or to specific products – the search makes selection and maintenance of the database easier.

    Answer presentation modes

    Choose the display mode ( collapsed , expanded , accordion ) to suit the shop's UX and the amount of content.

    FAQ page settings

    Configure the title and description visible to customers, as well as pagination – this helps keep the page clear and control length.

    SEO and friendly URL

    Set the meta title, meta description, meta keywords and rewrite URL for the FAQ page, supporting positioning and readable links.

    Display on the product page (hooks)

    Enable FAQ on products and choose the display position (e.g. footer, columns or a custom position) to adapt the module to your theme.

    "Ask a question" form with protection

    Configure the form on the FAQ page and/or product pages, the recipient address and security options: reCAPTCHA v2 , reCAPTCHA v3 , skip captcha for logged-in users and integration with GDPR via psgdpr.

    Update notifications

    The panel can show the availability of new versions, which helps keep the module up to date.

    Features – Front Office

    Dedicated FAQ page

    The customer sees organised question groups (tabs) and a clear list of answers, which supports self-service and reduces doubts.

    Interactive answer expansion

    The display mode (collapsed/expanded/accordion) improves readability and allows you to adapt behaviour to the amount of content, affecting the UX.

    FAQ on the product page

    FAQ can be visible in the context of the product, so the customer receives answers exactly where they need them – right alongside the offer.

    Contextual "Ask a question" form

    The customer can send a question from the FAQ or product page; the form can include contact details and the question content, and the shop receives a clear submission.

    Security and compliance

    Support for captcha and GDPR consents helps limit spam and maintain data processing standards without degrading customer convenience.

    Automation and logic

    The module operates autonomously based on settings: it automatically displays the FAQ where you enable it (FAQ page and/or product page ) and shows relevant questions depending on product assignments.

    Protection mechanisms are also conditional: captcha can be skipped for logged-in customers, and GDPR consent appears only when enabled and when the shop uses psgdpr.

    Impact on sales and marketing

    Well-prepared FAQ reduces purchasing barriers and improves the credibility of the offer. At the same time it expands content for SEO (long-tail queries), which can increase search traffic and lower customer acquisition cost.

    On the product page, "right-now" answers shorten the decision path, which translates into real support for conversion – especially for products that require explanation.

    Ease of use and deployment

    Content management is performed in the administration panel: groups, questions and answers are editable in an intuitive way, and the key settings (SEO, product visibility, form) are available in the module configuration.

    You don't need programming knowledge to maintain the question base, update content and adapt the presentation to the shop's style.

    Who is this module for?

    For shops that want to organise customer questions, reduce support load and simultaneously strengthen SEO . It works well for small shops expanding their range as well as for larger catalogues where FAQ becomes a standard part of service.

    It's also a good solution for content owners (marketing, e-commerce managers) and PrestaShop implementers who need a predictable module with configuration adaptable to different product page layouts.

    Summary and Call To Action

    If you want customers to find answers faster, reduce repetitive enquiries and improve the shop's search visibility, implementing ppfaq is a practical step.

    Add the module to your basket and build a clear FAQ that genuinely supports sales.

    Before deployment, back up your shop (files and database) and test the module on a staging environment. If you use reCAPTCHA , make sure your Google keys are configured correctly. GDPR features require an active psgdpr module in the shop.

    ## [1.0.7] - 2025-12-23
    
    ### Changed
    
    - **Form Validation**: Enhanced client-side validation for phone numbers and email formats.
    
    ## [1.0.6] - 2025-12-15
    
    ### Added
    
    - **Bulk Actions**: Added bulk delete and status toggle for FAQ questions in admin panel.
    - **Export Functionality**: Basic CSV export for FAQ data (groups and questions).
    - **Mobile Responsiveness**: Improved mobile layout for FAQ tabs and forms.
    
    ### Changed
    
    - **Position Sorting**: Enhanced drag-and-drop sorting for FAQ groups and questions.
    
    ## [1.0.5] - 2025-12-08
    
    ### Added
    
    - **FAQ Statistics**: Basic admin dashboard with FAQ view counts and inquiry statistics.
    - **Custom Hook Support**: Added support for custom display hooks beyond standard product positions.
    - **Inquiry History**: Admin panel to view submitted inquiries with filtering.
    
    ### Changed
    
    - **Email Configuration**: Simplified email recipient configuration with validation.
    - **Display Modes**: Improved accordion mode animation and accessibility.
    
    ## [1.0.4] - 2025-12-01
    
    ### Changed
    
    - **Captcha Types**: Streamlined captcha type selection in configuration.
    - **Database Structure**: Optimized table structure for better query performance.
    
    ### Fixed
    
    - **Multishop Support**: Resolved configuration issues in multishop environments.
    - **Form Reset**: Fixed form reset after successful submission.
    - **Position Updates**: Corrected position saving in drag-and-drop operations.
    
    ## [1.0.3] - 2025-11-24
    
    ### Added
    
    - **Product Tab Integration**: Enhanced product page integration with configurable tab titles.
    - **Inquiry Email Templates**: Basic HTML templates for customer inquiries.
    - **Admin Permissions**: Role-based access control for FAQ management.
    
    ### Changed
    
    - **UI Improvements**: Updated admin interface with modern styling.
    - **Validation Rules**: Enhanced input validation for FAQ content.
    
    
    ## [1.0.2] - 2025-11-17
    
    ### Added
    
    - **reCAPTCHA v3 Support**: Added invisible captcha option for better UX.
    - **Inquiry Form Fields**: Added optional phone field to inquiry forms.
    - **Admin Notifications**: Email notifications for new inquiries.
    
    ### Changed
    
    - **Form Layout**: Improved responsive design for inquiry forms.
    - **Configuration Tabs**: Organized settings into logical tabs.
    
    ## [1.0.1] - 2025-11-10
    
    ### Added
    
    - **Basic Inquiry Form**: Simple contact form on FAQ page.
    - **Captcha Integration**: Basic image captcha for spam prevention.
    - **Admin Dashboard**: Basic module configuration interface.
    
    ## [1.0.0] - 2025-11-01
    
    ### Added
    
    - **Core FAQ Functionality**: Basic FAQ management with groups and questions.
    - **Product Integration**: FAQ display on pro

    Do you need additional features or custom solutions?

    • Module customisation tailored to your specific requirements.
    • Extending functionality to enhance your store's capabilities.
    • Developing bespoke modules designed to meet your unique needs.
    • Integrating external systems and additional tools.
    • Optimisation and improvements for better performance and user experience.

    Do you have ideas on how to improve this software? Share your suggestions for optimisation, new features, or bug reports – we’ll be happy to review them!

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    FAQs

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