SEO and Online Shop Advertising

Your shop has the potential. The problem is, your customers haven't found it yet. We'll take care of that — comprehensively, without empty promises and without fitting you into a one-size-fits-all "SEO package". We specialise exclusively in PrestaShop online shops and know precisely what actually drives results.

You have a shop — but customers are going to your competitors

Every day, thousands of people search Google for terms related to what you sell. Some of them land on your website. Most — land somewhere else. Not because the competition has better products. Because they rank higher in search results and appear in the right place with the right message.

That is exactly the problem we solve. Not generic optimisation, not a campaign launched for the sake of it — but a concrete visibility strategy, tailored to your industry, your products and your customers.

It is worth taking action if:

Your shop attracts traffic, but sales don't keep pace with visits.
You're just starting out and want to build visibility in Google quickly.
You're spending on ads, but the cost per acquisition (CPA) is too high.
Your products' rankings in Google have been steadily declining.
Competitors are outranking you on terms where you should be winning.

What do we do for your shop?

We work across three core areas that reinforce one another and deliver lasting results — regardless of the stage your shop is currently at.

Search Engine Optimisation (SEO)

We build your shop's visibility for the search terms your customers use — before they've even decided to buy. We optimise the shop structure, product and category content, and develop your domain's authority in Google's eyes. The result is a steady stream of qualified organic traffic that doesn't disappear the moment you pause a budget.

Google Ads — Search & Shopping

Search and Google Shopping campaigns are the fastest way to reach customers with genuine purchase intent — right here, right now. We design campaign structures, set bids and define audience segments so that every pound of budget works towards maximum ROAS. All decisions are data-driven, not based on guesswork.

Shop Audit and Optimisation

Traffic without conversions is wasted potential. We analyse the purchase journey, site speed, category architecture and product page layouts for usability and conversion rate (CR). We identify exactly what is blocking your sales — and we fix it.

Why entrust your shop to us?

There is no shortage of marketing agencies offering "SEO and Ads". We do things differently: for over 12 years, we have worked exclusively with PrestaShop online shops — and that is our only specialisation.

Specialists, not generalists

We don't work with hair salons, law firms or restaurants. We focus entirely on PrestaShop e-commerce, which means our recommendations are always relevant to the realities of online retail — not carried over from unrelated sectors.

We work in your shop, not around it

Our work is carried out directly within your shop platform. Where other agencies leave recommendations in a document, we implement them. You save time and have confidence that changes are actually made.

We report numbers, not impressions

Every month of engagement concludes with a report drawn from Google Search Console, Analytics and your ad platform. You see which search terms are improving, how traffic is shifting and what it costs to acquire a customer. No vague summaries.

One partner, full scope

SEO, Ads, technical optimisation, content, analytics — all under one roof. You don't need to coordinate multiple suppliers who aren't talking to each other. You have a single point of accountability for the whole strategy.

How does our engagement work, step by step?

We don't start with a ready-made package. We start with your shop — with an assessment of its current position, its growth potential and the barriers standing in the way. Only then do we plan what to do.

Complimentary initial analysis

Before we propose anything, we review your shop: organic visibility, current traffic, key competitors and the most obvious barriers to growth. You receive a clear picture of where things stand — with no obligation to proceed.

Strategy and action plan

Based on the analysis, we prepare a strategy tailored to your industry and commercial objectives. We define which channels — SEO, Ads or both — will deliver the best return on investment and set realistic timelines for results.

Implementation and ongoing activity

We carry out the planned work — on-site optimisation, paid campaigns, link profile development, content. We respond to algorithm changes, campaign performance and the seasonal patterns of your industry.

Reporting and continuous refinement

Each month we review results, draw conclusions and agree a plan for the period ahead. Nothing is set once and left alone — the strategy develops alongside your shop and the changing market.

What actually changes in your shop?

A measurable impact on business performance — that is the only benchmark that matters. Not rankings for their own sake, not traffic that fails to convert. Here is what shops we work with most commonly achieve:

More sessions from Google — your shop appears for the search terms customers use when they are ready to buy, not only when they are browsing.
Lower cost per acquisition — SEO builds traffic that, over time, requires no ongoing ad spend to sustain. Ads sharpens targeting and improves ROAS across paid campaigns.
Higher conversion rate — an optimised purchase journey and better-aligned content mean a greater proportion of visits result in an order.
Increased average order value — more relevant ad messaging and clearer product presentation influence how much customers spend per visit.
Lasting brand visibility — consistent presence in Google results builds recognition that compounds over time, independent of seasonal campaigns or one-off activity.

Find out what is holding your shop back

Not sure where to begin? Start with a conversation. We will review your shop, identify where the greatest growth potential lies and propose a plan of action suited to your budget and objectives. No obligation, no standard packages.

Request a complimentary shop analysis

Frequently asked questions

The cost depends on the size of the shop, the competitiveness of the sector and the scope of work required. We don't offer fixed-price packages — every proposal follows from an analysis of the specific shop. As a general guide: monthly SEO retainers for e-commerce shops start from a few hundred pounds for a narrow scope; for shops competing in moderately or highly competitive sectors, typical budgets range from £400 to £1,000 per month. Google Ads budgets are entirely separate and remain under your direct control at all times.

SEO is a long-term channel — the first noticeable increases in organic traffic typically appear within 3–6 months. Google Ads campaigns, by contrast, can generate measurable results within the first few weeks of going live. For this reason, we often recommend running both in parallel: Ads delivers sales immediately whilst SEO reduces long-term dependence on paid spend.

Yes. We manage Google Ads as a standalone service: Search, Shopping and Performance Max. Many shops begin the engagement with Ads to generate sales quickly, then introduce SEO as a complementary channel at a later stage.

No. No reputable SEO agency guarantees specific rankings — Google's algorithm is outside anyone's control. What we do commit to is a transparent process, regular reporting and work that follows current search engine guidelines. The measurable goal we build strategies around is sustained growth in organic visibility and qualified traffic.

Monthly reports cover key metrics: keyword rankings, organic traffic, campaign performance and changes in conversion rate. Beyond that, you have direct access to your account manager throughout the month — no ticketing queues, no automated replies. Our standard of communication is what you would expect from a business partner, not a commodity service provider.